Twitter replaces bird logo with X in Musk’s latest rebranding
Twitter’s owner, Elon Musk, has replaced the bird-shaped logo with an X as part of a rebranding effort.
As part of the rebranding effort, Twitter unveiled a brand-new website called “x.com,” which, when clicked, takes users to Twitter. Musk has also shared a photo of Twitter’s corporate headquarters, which now bears the ‘X’ branding.
Additionally, it’s been stated that he last used a Twitter address to send an email to staff members on Sunday night, informing them that the company would change its name to X.
Musk tweeted about the change in branding, saying, “Soon, we shall bid adieu to the Twitter brand, and gradually, all the birds.”
The branding is reportedly a significant step in the social media company’s revamp to strengthen its financial situation. According to Musk, tweets on Twitter will now be referred to as X’s as part of the rebranding.
The X logo is associated with X Corp, a fictitious business established in April and home to Twitter. At the time, WeChat competitor Tencent Holdings’ WeChat was reportedly Musk’s inspiration for a potential “everything app” under the X name, according to Bloomberg.
The redesign is merely the start of Twitter’s metamorphosis into a “global marketplace” for different services ranging from communications to banking, said Twitter Chief Executive Officer Linda Yaccarino.
“X is the future state of unlimited interactivity centred in audio, video, messaging, payments/banking – creating a global marketplace for ideas, goods, services, and opportunities. Powered by AI, X will connect us in ways we’re beginning to imagine.
“For years, fans and critics alike have pushed Twitter to dream bigger, to innovate faster, and to fulfill our great potential. X will do that and more.
“We’ve already started to see X take shape over the past eight months through our rapid feature launches, but we’re just getting started,” Yaccarino stated.
She said there’s no limit to the transformation that would be witnessed by the company, adding that X would be the platform that can deliver “everything.”
After Musk revealed last week that the company had lost nearly half of its advertising revenue since he closed the buyout in October 2022, leading to significant debt and negative cash flow, the company underwent a branding makeover. He has also promoted paid features during his tenure as the company’s owner and fired thousands of employees.
The makeover will certainly create a lot of buzz, but according to Research Director at Forrester Mike Proulx, it may also drive away “Twitter’s original, and once fiercely loyal user base.”