Kerrygold Avantage, a brand of grass-fed dairy products, continues their yearly tradition of creating memorable milk moments to inform Nigerians about the health advantages of milk through the intriguing concept of a milk mustache in honor of World Milk Day 2023.
The #MyKerrygoldMilkMustache challenge and activations in Lagos were just two of the exciting events that were part of the Kerrygold World Milk Day campaign, which intended to give its devoted customers a place to enjoy milk with friends and family while making special memories.
On June 1, World Milk Day, the campaign officially began with activations at the Mushin and Oke-Arin markets as well as the Ikeja City Mall to promote the brand and the #MyKerrygoldMilkMustache challenge. Popular lifestyle influencers like Bunmi George, The Media Girl, Asherkine, Olive Emodi, a
Sisi Yemmie and others were also included in the campaign.
Customers were asked to make the ideal mustache using just Kerrygold Milk and upload it to Instagram as part of the digital competition #MyKerrygoldMilkMustache for a chance to win a 20,000 Naira gift card and a Kerrygold gift box.
Consumers from all around Nigeria submitted more than 200 submissions for the contest, and 20 participants were chosen as winners and awarded the thrilling prizes.
Kerrygold Milk is a Bord Bia product that is produced and sold by Ornua Nigeria. Fresh, premium full-fat milk is used to make Kerrygold Milk, which is then vitamin-fortified to add vital nutrients.